Global Cybersecurity Resource
Carleton University
Technology Innovation Management
Lead to Win
Governement of Canada
Global Epic
TIM review

Insights

Analytics training, tools, and services to provide big data Solutions

Hack Alert

Managed alert services to provide cybersecurity monitoring solution to small and medium companies

Global

Growth solutions for business across different geographical locations and continents

Module 1. Customer Problem Download

Close
References for Module 1
Elements Deliverables
A. Customer's problem statement Problem customers face described with words that customers use
B. Importance to customer Degree to which the problem affects organizations’ key performance indicators and individuals’ life quality indicators
C. Extent Degree to which the problem has spread worldwide and how the problem differs from area to area
D. Root cause Main reasons that cause the problem to exist
E. Scope Part of the problem the new company will solve and provide examples of what is in and out of this part
F. Who benefits and why Customers and beneficiaries that will benefit from problem being solved and how they will define success
G. Who decides what Who owns the problem, who accepts the solution to the problem, who pays for the problem to be solved, and who declares success
H. Desired customer outcome Desired outcome (i.e., new reality) described with words that customers use

Module 2. Solution Download

Close
References for Module 2
Elements Deliverables
A. Solution statement Solution to the problem described in the problem statement (Module 1, Element A) that supports the desired outcome (Module 1, Element H) with words that customers use
B. Existing alternatives Existing alternatives to solve the customer problem
C. Domain experts Domain experts that have been or will be engaged to define the solution
D. Improve traditional Benefits of the things that the solution will allow customers to do better
E. Enable new Benefits of the things that the solution will allow customers to do that they can’t do today
F. Enhanced user experience Services, support, and improvements that the solution will provide that enhance the experience existing alternatives provide
G. Buyers Comparison of the profiles of early and mature customers of the solution

Module 3. Product / Service Download

Close
References for Module 3
Elements Deliverables
A. What you sell Product/Service that you will sell using words that resonate with customers who face the problem described in Module 1, Element A
B. Ladder Levels of product/service you sell, and for each level, the customer segment it attracts
C. Core offer Core offer in terms of distinct and standard elements
D. Adaptation offer Examples that describe how the core offer will be adapted to meet local requirements
E. Position Positioning of product/service relative to what the most powerful existing players and new entrants sell
F. Market size Evidence that the market for the product/service is big enough

Module 4. Unique value proposition Download

Close
References for Module 4
Elements Deliverables
A. Value promised to customers Value new company promises to deliver each customer group using words that resonate with the group
B. Demo of value promised Plan to use demos to convince customers and other stakeholders of company’s capability to deliver compelling value
C. Distinctiveness Answers to two customer questions: What is most worthwhile for our firm to keep in mind about your offer? Why should we buy from you instead of other alternatives?
D. To whom is value promised Identify the main stakeholder groups that will help your company grow early, quickly, and securely (e.g., channels to market, employees, complementors, investors, etc.) and describe the value your new company promises to deliver each customer group using words that resonate with the group
E. Price Logic to set prices
F. Manage price Improve skills, processes, and promotion related to price-setting without changing prices

Module 7. Cybersecurity Download

Close
References for Module 7
Elements Deliverables
A. Cybersecurity enabled objectives Description of how cybersecurity will enable the company to achieve growth targets for revenue, customer base, employees, and capacity to execute
B. Continuous improvement Process that will be used to evolve the new company's cybersecurity position
C. Safeguards Safeguards to enhance the regulatory compliance, protection, robustness and resilience of the new company
D. Workflows Workflows to achieve objectives (e.g., management systems, procedures, tools, education)
E. Cybersecurity compliance activities compliance frameworks and how they impact the company's Workflows

Module 7. Digital Marketing Download

Close
References for Module 8
Elements Deliverables
A. Mission Digital marketing mission and initiatives that will enable your company to attain its growth objectives
B. Vision Digital marketing vision that will support business distinctiveness
C. Outcomes Desired outcomes for the digital marketing initiative, criteria that will be used to validate your assumptions about your growth strategy, and how will you decide whether to repeat the process (i.e., declare success) or make changes to it (i.e., declare failure)
D. Strategy Elements of the digital marketing initiative that will support the mission and vision of your business
E. Key activities Digital customer persona, people you attract, and market presence developed
F. Awareness/Engagement Level of customer engagement, preferred channels to reach customers, and when they are most receptive to receiving your messaging
G. Metrics Key performance indicators that will be used to assess the performance of your digital marketing initiative
H. Analysis Assessment of the positioning, performance, and prevalence of your digital marketing initiative

Module 5. Mode Download

Close
References for Module 5
Elements Deliverables
A. Mode to operate Mode to operate selected and main reasons for selection
B.

One of:

Model to operate the business and main reasons why model implementation will grow the new company

Module 6. Strategy Download

Close
References for Module 6
Elements Deliverables
A. Global Description of what global means in the context of your company’s growth
B. Local Description of what global means in the context of your company’s growth plan
C. Summary Summary of growth plan using analytical grid
D. Growth plan Detailed proposal to deliver the expected growth outcomes
E. Globalize the Local Plan to integrate offer into the core offer that spreads, flows, or is adopted unchanged
F. Localize the Global Plan to adapt the core offer into an offer to meet requirements of local customers
G. Migrate the local Plan to move the offer from one physical or virtual space to another
D. Growth plan Detailed proposal to deliver the expected growth outcomes
E. Globalize the Local Plan to integrate offer into the core offer that spreads, flows, or is adopted unchanged
F. Localize the Global Plan to adapt the core offer into an offer to meet requirements of local customers
G. Migrate the local Plan to move the offer from one physical or virtual space to another
H. Agents that migrate offer Comparable agents selected to migrate offer from physical or virtual space to other spaces
I. Disseminate the Global Plan to spread the core offer from one physical or virtual space to another
J. Agents that disseminate core offer Comparable agents selected to disseminate core offer from physical or virtual space to other spaces
K. Agent company decisions Provide a breakdown of new company and agent decisions

Module 9. Leverage Ecosystem Download

Close
References for Module 9
Elements Deliverables
A. Shared outcomes High-impact, system-level results experienced by, and benefits all stakeholders
B. Sides Description of groups that have unique affiliations with new company (e.g. early buyers, advocates, local agents, global agents, investors, etc.)
C. Glue that binds sides Product, process, location, service or technology that delivers benefits to organizations and individuals in the groups affiliated with new company
D. Pricing Pricing logic for each side to be part of the ecosystem
E. Cost Cost structure for new company to meet shared objectives and deliver results that bind ecosystem members
F. Health metrics Metrics and mechanism for tracking progress/growth of new ecosystem

Module 10. Ecosystem Created Download

Close
References for Module 10
Elements Deliverables
A. Shared outcomes High-impact, system-level results experienced by, and benefits all stakeholders
B. Sides Description of groups that have unique affiliations with new company (e.g. early buyers, advocates, local agents, global agents, investors, etc.)
C. Glue that binds sides Product, process, location, service or technology that delivers benefits to organizations and individuals in the groups affiliated with new company
D. Pricing Pricing logic for each side to be part of the ecosystem
E. Cost Cost structure for new company to meet shared objectives and deliver results that bind ecosystem members
F. Health metrics Metrics and mechanism for tracking progress/growth of new ecosystem

Module 11. Growth Download

Close
References for Module 11
Elements Deliverables
A. Family Family expectations and estimated cashflow for the family
B. Personal plan Plan to pay the family's bills
C. Cashflow Business expectations and estimated cashflow for the company
D. Business plan Plan to pay the company's bill

Module 12. Cost Download

Close
References for Module 12
Elements Deliverables
A. Family Family expectations and estimated cashflow for the family
B. Personal plan Plan to pay the family's bills
C. Cashflow Business expectations and estimated cashflow for the company
D. Business plan Plan to pay the company's bill